The more strategies and advertising you want to do, the more marketing costs you should sustain. And we both know that today marketing costs are very high compared to some years ago. This happens for every industry in the game of advertising.
Fortunately, we can optimize and save money in marketing today. But that’s not the only thing. You can increase the results with fewer budgets thanks to the new technologies. How? How can that be possible? What is this technology?
We are talking about Augmented Reality (AR).
AR is a potent technology that has transformed how businesses connect with their customers. AR has become a popular tool for companies trying to engage their customers in new and intriguing ways. This is due to Augmented Reality’s potential to provide immersive and interactive experiences.
But how effectively can Augmented Reality help you save money on marketing?
This post will look at the advantages of adopting AR to reduce marketing costs. But first, let’s start from the basis.
What is Augmented Reality?
If you don’t know, AR is a technology that uses a smartphone or tablet camera — in the future, smart glasses — to see digital content in the actual environment. AR allows visitors to interact with the content by manipulating or exploring it.
So what are the Advantages of Augmented Reality in Marketing?
AR has various marketing benefits, including increased customer engagement, improved brand awareness, and a more engaging and immersive consumer experience. But how it affects costs?
A recent survey found that 71% of consumers would be more willing to buy from a brand that offers AR experiences.
Cost-Saving Advantages of AR for marketing
Augmented Reality helps you to decrease your marketing costs because of the unique experience. We explain how.
Users who see something in their room are more engaged with the brand. Also, AR helps to increase customer retention and relationship because people will remember the experience.
AR can also reduce the need for expensive events and exhibitions. Companies like yours, for example, can showcase their product virtually. This is becoming a common practice in marketing, especially if we talk about social media advertising and billboards.
Of course, integrating technology like Augmented Reality has to fit perfectly into your marketing strategies or campaigns. To do that, instead of using a standard app that it’s like a wall in front of the user’s face, you can use WebAR.
Web-what?
Web-based Augmented Reality
Web-based Augmented Reality — also called WebAR – is an exciting new advancement in the Augmented Reality field. It allows users to enjoy AR experiences straight from a web browser without downloading an app. This technology lowers users’ entry barriers by eliminating the need to download an app (Curious to know the differences? Read here).
That also allows your company to lower development costs for creating AR app experiences. At least, WebAR can also be easily shared via social media and other online platforms. That will expand the reach and engagement of your brand.
Some examples?
The companies that have already used WebAR in marketing campaigns are:
- Coca-London Cola’s AR-powered bus shelter allowed visitors to interact with virtual objects and take images to share on social media.
- L’Oreal’s AR-powered virtual makeup try-on tool allowed users to see how the makeup would look on their faces without really trying it on.
- Legoland AR allowed users to see digital versions of Lego constructions superimposed on the physical spot.
These are just some examples, and we are sure you can use Augmented Reality even better. So the question is: from where should you start? What are the best practices?
Start With AR: Follow the Best Practices to decrease marketing costs
To get the most out of Augmented Reality in marketing, here are the essential best practices:
- Creating clear goals and measurements
- Deploying high-quality AR content
- Targeting the correct people
- Ensure that the AR experience is well-integrated with your overall marketing plan
Keeping in mind these points will help you to start your journey in Augmented Reality. They are important because AR is a powerful marketing tool that, if used correctly, can assist you in engaging with clients differently.
Adopt Augmented Reality today to decrease your marketing costs
As we said, AR reduces marketing costs but not only. It will increase customer experience and engagement, customer retention, increment sales, and decrease dropout and return rates.
As a result, for your brand will become increasingly crucial to include AR in the marketing strategy, especially if we talk about WebAR.
So are you ready to bring your company to the top and be ahead of your competitors? Book a meeting today!
