Who doesn’t want to increase their sales today? You, with your e-commerce, are one of these people. Right? Increasing your e-commerce sales is one of the business goals, of course.
But why are you facing this challenge? Is this due to your e-commerce experience? Dropout? High return rates?
We can tell you that if you are in this situation, you suffer from a lack of technology. This lack makes most of your customers unsure of what they are purchasing. But before going on, let’s stop a moment and understand better what we mean.
As we will see, we will explore the problems with the increasing e-commerce sales and what you can do to surpass this block.
What is your e-commerce problem?
What do you think is your problem? Why aren’t you able to increase your e-commerce sales? We’ll tell you!
The shopping experience is significant today. E-commerce suffers from a lack of sensory components that make in-person purchasing attractive. Customers are unable to interact with, try on, or view things.
In fact, data reveals that 69.57% of online shopping carts are abandoned. One of the most often reported causes is that consumers prefer to touch and feel the object before making a purchase.
Of course, there is a solution. You can solve this lack by implementing one of the most promising technologies of the last decades.
Close the gap between online and physical shopping
Augmented Reality (AR) is what we are talking about. AR offers a remedy for your e-commerce problems. It enables you to create a stronger connection with your customer, and not only. Augmented Reality will help you to close the gap for your lack of technology.
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With AR, e-commerce will boost client engagement, offer a more enjoyable shopping experience, and ultimately boost revenue.
Let’s see some examples.
How businesses are using AR to increase sales
There are several forms of AR that e-commerce businesses can use to increase sales. But both of these forms require 3D products.
- Augmented Reality Applications are one of the forms. The app’s problem is that it doesn’t offer the users the best journey. That’s because consumers must download an app on their phones if they want to try the experience.
- WebAR is different. WebAR means Web-based Augmented Reality. This type of technology doesn’t require any app. The users can enjoy the experience through their browser phone.
IKEA was one of the first companies to implement AR in customer journey purchases. IKEA has an AR app — IKEA Place — that allows customers to preview furniture in their own homes before making a purchase. With Augmented Reality, IKEA reported a 70% increase in conversion rates for products viewed in AR.
Another example is Sephora. Sephora uses AR to allow customers to virtual try-on makeup. This has been a game-changer for the company. In fact, Sephora reported an 86% increase in customer engagement and a 10% increase in sales.
How you can use AR to increase sales
As you read, Augmented Reality is changing how customers buy. Through AR, customers can virtual try-on and interact with products and have a better customer experience:
- Improving the online shopping experience: AR can help lower dropout rates and boost sales. It gives customers a more immersive and engaging buying experience.
- Driving customer engagement: By enhancing the buying experience for consumers, Augmented Reality can cultivate brand loyalty.
- Increasing consumer happiness: AR can assist customers in making more informed purchasing decisions. This is thanks to enabling customers to virtual try-on things. As a result, it increases customer satisfaction and confidence.
In sum, your e-commerce struggles to boost sales and give customers a positive shopping experience. But Augmented Reality is the solution. Brands may boost client engagement, offer a more pleasurable customer experience, and ultimately boost sales.
With AR, your e-commerce has a bright future. If you want to know how to stay ahead of the curve, and close the gap, download our free paper.