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In recent years, Augmented Reality (AR) has become a game-changer in e-commerce. With new tech coming up, AR has become an important tool because customer demands better shopping experiences. This is important for companies that want to engage customers, boost sales, lower returns, and offer interactive shopping.

But let’s take a step back and see what Augmented Reality is.

What is AR and How It Helps Online Stores:

Augmented Reality, or AR, puts digital stuff into the real world. This makes things more fun and interactive.

AR is really helping online stores by letting customers see and try out products before they buy them. That’s why businesses are finding it hard to ignore how great AR is.

Why AR is Great for Online Stores:

There are lots of good things that come from using Augmented Reality in your business. Here are some:

  • See Products Better: AR lets customers see how a product would look in their home or on them.
  • More Engaging Shopping: With AR, customers have a more interactive and fun time looking at and buying products.
  • Sell More: Studies show that people are more likely to buy if they can use AR. One study said customers using AR were 4.5 times more likely to buy than those who didn’t.
  • Happier Customers: AR makes shopping more personal and exciting, so customers enjoy your store and return often.Happier Customers

Now, let’s look at some examples to see how Augmented Reality can make your store’s customer experience better.

Examples of Augmented Reality in e-commerce

There are many reasons to use Augmented Reality in your business. Here’s a quick rundown:

  • Better Product Views: AR helps customers visualize how a product will fit into their lives, whether it’s in their homes or on them.
  • Shopping is more fun with Augmented Reality, an interactive tool that makes browsing and buying enjoyable.
  • Boost in Sales: Research shows that shoppers are more likely to make a purchase when they can use AR. One study even found that customers using AR were 4.5 times more likely to buy than those who didn’t.
  • Customers love coming back because AR makes shopping personalized and immersive. This boosts customer satisfaction and keeps them loyal to your brand.
AR - Augmented Reality
Image by Freepik

How to Add Augmented Reality to Your E-commerce and Apps:

If you want to make your customer experience even better, you’ll need to get AR into your online store and mobile apps. There are some easy-to-use AR tools like Vuforia, ARkit, ARCore, and WebAR that can help you do this. But keep in mind, that going it alone can have its own set of challenges.

What are the challenges of AR?

Even though Augmented Reality is great, there are some challenges:

  • Cost: Adding AR applications to your store can be pricey, which might be tough for smaller businesses.
  • Need for Experts: Augmented Reality is pretty technical stuff. That’s why it’s important to have someone who really knows what they’re doing to help you make the best use of Augmented Reality or WebAR -which is also less expensive-.

Steps to Add Augmented Reality to Your Online Store:

If you want to bring AR into your e-commerce, here are some good steps to follow:

  1. Know the Benefits: Understand how Augmented Reality can help your store and how you can fit it into your business.
  2. Pick the Right Tools: Find the best way to make your 3D products and get them into your store.
  3. Learn from Your Customers: See how people are using AR on your site and make changes to make their experience even better.

Why Many Brands Are Turning to Augmented Reality:

The future for Augmented Reality in online stores looks really good. Big names like IKEA, Nike, Sephora, Amazon, and Levi’s are already using it.

If you don’t add AR to your store, you might fall behind. You could lose out on making your customers happy, keeping them loyal, and even making sales. Your customers might just go to a competitor instead.

So, if you don’t want to miss out, it’s time to learn more about how to use Augmented Reality to make your customers more interested and happy.

I'm Antonio Furioso the founder of Eyedex. I have a strong passion for Augmented Reality. I'm also a curious person that likes solving problems and knowing people's stories. If I can do something to help, just contact me!