Choosing between ConfiguraThor and Expivi comes down to your geography, your tech stack, and how much flexibility you need in implementation. Both tools handle complex 3D product configuration, but they serve different market segments and come with different trade-offs.
This page compares ConfiguraThor and Expivi on features, pricing, integrations, support, and total cost of ownership. No fluff, just what matters for your decision.
Quick answer: ConfiguraThor is a done-for-you custom 3D configurator service by Eyedex, best suited for global e-commerce brands on Shopify, WooCommerce, and custom platforms. Eyedex builds, integrates, hosts, and supports it for a custom quote. Expivi is a SaaS platform strong in European mid-market furniture and manufacturing with solid Magento integration and CPQ capabilities. ConfiguraThor wins for Shopify-first brands that want a fully managed build with hosting and monthly support included. Expivi wins for EU-based brands with complex Magento stacks and established CPQ needs.
| Category | ConfiguraThor | Expivi |
|---|---|---|
| Best for | Global e-commerce, Shopify, mid-market | EU furniture and manufacturing, Magento |
| Pricing | View pricing | Quote-only |
| Free trial | No | Demo on request |
| Shopify | Yes | Yes |
| WebAR | Yes | Yes |
Feature Comparison: ConfiguraThor vs Expivi
| Feature | ConfiguraThor | Expivi | Winner |
|---|---|---|---|
| 3D engine | Proven WebGL engine, custom-built per product | Proprietary WebGL, furniture-optimized | Tie |
| Real-time rendering | Yes, high-quality, custom-built 3D | Yes | Tie |
| WebAR support | Yes | Yes | Tie |
| Shopify integration | Yes, integrated by Eyedex | Yes | Tie |
| WooCommerce integration | Yes | Yes | Tie |
| Magento integration | Custom via API | Yes, native | Expivi |
| Headless/API | Yes | Yes, strong | Tie |
| CPQ (pricing rules) | No | Yes | Expivi |
| Analytics dashboard | No | Yes | Expivi |
| White-label | Yes | Yes | Tie |
| 3D formats supported | GLB, GLTF, OBJ, FBX | GLB, GLTF, OBJ, FBX | Tie |
| Mobile performance | Optimized for touch | Yes | Tie |
| Setup complexity | Done for you, no setup project on your side | Requires technical resources | ConfiguraThor |
| Customer support | Monthly support included (updates, fixes, new options) | Onboarding fee, less self-serve | Tie |
| Hosting + support included | Yes, in the quote | Onboarding fee billed separately | ConfiguraThor |
| GDPR compliance | Yes | Yes, EU-native | Tie |
Pricing: ConfiguraThor vs Expivi
| Plan | ConfiguraThor | Expivi |
|---|---|---|
| Entry | View pricing | Quote-only |
| Mid | View pricing | Quote-only |
| Enterprise | View pricing | Quote-only |
| Free trial | No | Demo on request |
Both tools are quote-based. Expivi requires a conversation with their sales team before sharing any numbers. ConfiguraThor works the same way: you answer a few questions and get an instant quote based on your product.
The difference is what the quote covers. ConfiguraThor’s quote includes the build, integration, hosting, and monthly support, with no percentage fee on sales. Expivi charges an onboarding fee for asset preparation and platform setup on top of its quote-based pricing.
Expivi pricing last verified: March 2026. Verify current pricing at expivi.com.
Integrations and Technical Fit
E-commerce Platform Support
| Platform | ConfiguraThor | Expivi |
|---|---|---|
| Shopify | Yes | Yes |
| WooCommerce | Yes | Yes |
| Magento | Custom via API | Yes, native |
| Custom/Headless | Yes | Yes, strong API |
| BigCommerce | Custom | Via API |
3D Asset Requirements
Both tools accept GLB and GLTF formats. Expivi also supports OBJ and FBX natively. ConfiguraThor accepts the same formats, and the Eyedex team prepares and integrates your assets during the build.
AR Capabilities
Both ConfiguraThor and Expivi support WebAR, meaning customers view products in their space directly from the browser without downloading an app. No native AR app is required for either platform.
API and Headless Support
Expivi has strong headless commerce credentials, making it a solid fit for brands running custom front-ends with Magento or composable commerce stacks. ConfiguraThor also supports headless and API integration, which the Eyedex team builds as part of the project.
When to Choose Expivi
Expivi is the better choice when:
- You run Magento as your primary platform and need deep native integration
- You are a European mid-market brand in furniture, kitchen, or manufacturing
- You need built-in CPQ with complex material and component pricing rules
- GDPR and EU data residency are strict compliance requirements for your business
Expivi has a strong track record in the EU furniture and manufacturing sector. For brands deeply embedded in the Magento ecosystem with complex configuration pricing, their native integration is difficult to match.
When to Choose ConfiguraThor
ConfiguraThor is the better choice when:
- You run Shopify, WooCommerce, or a custom platform and need a tailored integration
- You want a done-for-you build, without needing internal developers before or after launch
- You want launch in weeks, with hosting and monthly support included in one quote
- You want global support and are not tied to European-specific infrastructure
ConfiguraThor vs Expivi: Final Verdict
Both ConfiguraThor and Expivi handle complex 3D product configuration well. Expivi has an edge for EU-based brands on Magento with built-in CPQ requirements. ConfiguraThor is the stronger choice for Shopify-first brands and teams that want a configurator built, hosted, and supported for them, with no percentage fee on sales.
If you are ready to see how ConfiguraThor fits your stack: View pricing / Get a quote →
Also worth reading:
- Expivi alternatives: see all options →
- [Best Threekit Review 2026: Is This 3D Configurator Worth the Investment? alternatives →](/alternatives/threekit-alternatives/)
Frequently Asked Questions
Which is better for Shopify: ConfiguraThor or Expivi?
ConfiguraThor is the stronger choice for Shopify. It integrates directly with Shopify checkout, handles unlimited product options, and Eyedex builds it specifically around your catalog. Expivi supports Shopify but is more optimized for Magento-based stacks and EU infrastructure.
Is ConfiguraThor cheaper than Expivi?
It depends on your product. Both use custom quotes. ConfiguraThor’s quote includes the build, integration, hosting, and monthly support, with no separate onboarding fee and no percentage fee on sales. Expivi’s total cost depends on product complexity and implementation scope, plus an onboarding fee.
Does Expivi have a free trial?
Expivi offers a demo on request, not a self-serve free trial. ConfiguraThor does not have a free trial but offers a free demo at our booking page.
Can I migrate from Expivi to ConfiguraThor?
Yes. If you already have 3D assets in GLB or GLTF format, ConfiguraThor can use them directly. The implementation team handles the migration, platform integration, and any configuration logic from scratch, built to your specifications.
Does Expivi work outside Europe?
Expivi is primarily European-focused with strong presence in the Netherlands, Belgium, and DACH markets. Their platform works globally but their sales, support, and infrastructure are EU-centric. ConfiguraThor supports global brands across multiple time zones.