Choosing between ConfiguraThor and Expivi comes down to your geography, your tech stack, and how much flexibility you need in implementation. Both tools handle complex 3D product configuration, but they serve different market segments and come with different trade-offs.
This page compares ConfiguraThor and Expivi on features, pricing, integrations, support, and total cost of ownership. No fluff, just what matters for your decision.
Quick answer: ConfiguraThor is a downloadable 3D configurator, $59 one-time, best suited for global e-commerce brands on Shopify, WooCommerce, and custom platforms who want to personalize and own it themselves. Expivi is a SaaS platform strong in European mid-market furniture and manufacturing with solid Magento integration and CPQ capabilities. ConfiguraThor wins for Shopify-first brands that want ownership with no recurring fee. Expivi wins for EU-based brands with complex Magento stacks and established CPQ needs.
| Category | ConfiguraThor | Expivi |
|---|---|---|
| Best for | Global e-commerce, Shopify, mid-market | EU furniture and manufacturing, Magento |
| Pricing | View pricing | Quote-only |
| Free trial | No | Demo on request |
| Shopify | Yes | Yes |
| WebAR | Yes | Yes |
Feature Comparison: ConfiguraThor vs Expivi
| Feature | ConfiguraThor | Expivi | Winner |
|---|---|---|---|
| 3D engine | Personalized WebGL | Proprietary WebGL, furniture-optimized | Tie |
| Real-time rendering | Yes, high-quality personalized 3D | Yes | Tie |
| WebAR support | Yes | Yes | Tie |
| Shopify integration | Yes, personalize & connect | Yes | Tie |
| WooCommerce integration | Yes | Yes | Tie |
| Magento integration | Custom via API | Yes, native | Expivi |
| Headless/API | Yes | Yes, strong | Tie |
| CPQ (pricing rules) | No | Yes | Expivi |
| Analytics dashboard | No | Yes | Expivi |
| White-label | Yes | Yes | Tie |
| 3D formats supported | GLB, GLTF, OBJ, FBX | GLB, GLTF, OBJ, FBX | Tie |
| Mobile performance | Optimized for touch | Yes | Tie |
| Setup complexity | Download, personalize, connect yourself | Requires technical resources | ConfiguraThor |
| Customer support | Docs + AI coding tools, no account manager needed | Onboarding fee, less self-serve | Tie |
| Pricing transparency | Direct at configurathor.com, $59 flat | Quote-only, requires sales call | ConfiguraThor |
| GDPR compliance | Yes | Yes, EU-native | Tie |
Pricing: ConfiguraThor vs Expivi
| Plan | ConfiguraThor | Expivi |
|---|---|---|
| Entry | View pricing | Quote-only |
| Mid | View pricing | Quote-only |
| Enterprise | View pricing | Quote-only |
| Free trial | No | Demo on request |
Expivi pricing is entirely quote-based. You need to speak with their sales team before getting any numbers. ConfiguraThor pricing is available directly at configurathor.com, which makes initial budget planning faster and removes the need for a sales call just to get oriented.
ConfiguraThor is a flat $59 one-time purchase regardless of product complexity, since you personalize and connect it yourself. Expivi charges an onboarding fee for asset preparation and platform setup on top of its quote-based pricing.
Expivi pricing last verified: March 2026. Verify current pricing at expivi.com.
Integrations and Technical Fit
E-commerce Platform Support
| Platform | ConfiguraThor | Expivi |
|---|---|---|
| Shopify | Yes | Yes |
| WooCommerce | Yes | Yes |
| Magento | Custom via API | Yes, native |
| Custom/Headless | Yes | Yes, strong API |
| BigCommerce | Custom | Via API |
3D Asset Requirements
Both tools accept GLB and GLTF formats. Expivi also supports OBJ and FBX natively. ConfiguraThor accepts the same formats; you prepare and drop in your own assets during personalization.
AR Capabilities
Both ConfiguraThor and Expivi support WebAR, meaning customers view products in their space directly from the browser without downloading an app. No native AR app is required for either platform.
API and Headless Support
Expivi has strong headless commerce credentials, making it a solid fit for brands running custom front-ends with Magento or composable commerce stacks. ConfiguraThor also supports headless and API integration, which you wire up yourself since you own the full source code.
When to Choose Expivi
Expivi is the better choice when:
- You run Magento as your primary platform and need deep native integration
- You are a European mid-market brand in furniture, kitchen, or manufacturing
- You need built-in CPQ with complex material and component pricing rules
- GDPR and EU data residency are strict compliance requirements for your business
Expivi has a strong track record in the EU furniture and manufacturing sector. For brands deeply embedded in the Magento ecosystem with complex configuration pricing, their native integration is difficult to match.
When to Choose ConfiguraThor
ConfiguraThor is the better choice when:
- You run Shopify, WooCommerce, or a custom platform and need a tailored integration
- You want to personalize and own the configurator yourself, without needing internal developers post-launch
- You need faster deployment and fixed, upfront $59 pricing before committing
- You want global support and are not tied to European-specific infrastructure
ConfiguraThor vs Expivi: Final Verdict
Both ConfiguraThor and Expivi handle complex 3D product configuration well. Expivi has an edge for EU-based brands on Magento with built-in CPQ requirements. ConfiguraThor is the stronger choice for Shopify-first brands and teams that want a downloadable configurator they personalize and own, at $59 one-time with full pricing visibility upfront.
If you are ready to see how ConfiguraThor fits your stack: View pricing / Get a quote →
Also worth reading:
- Expivi alternatives: see all options →
- [Best Threekit Review 2026: Is This 3D Configurator Worth the Investment? alternatives →](/alternatives/threekit-alternatives/)
Frequently Asked Questions
Which is better for Shopify: ConfiguraThor or Expivi?
ConfiguraThor is the stronger choice for Shopify. It integrates directly with Shopify checkout, handles unlimited product options, and you personalize it specifically around your catalog. Expivi supports Shopify but is more optimized for Magento-based stacks and EU infrastructure.
Is ConfiguraThor cheaper than Expivi?
Yes. ConfiguraThor is a fixed $59 one-time purchase, published directly at configurathor.com. Expivi requires a full sales conversation before any figures are shared, and its total cost depends on product complexity and implementation scope.
Does Expivi have a free trial?
Expivi offers a demo on request, not a self-serve free trial. ConfiguraThor does not have a free trial but offers a free demo at cal.com/antoniofurioso/configurathor-demo.
Can I migrate from Expivi to ConfiguraThor?
Yes. If you already have 3D assets in GLB or GLTF format, ConfiguraThor can use them directly. The implementation team handles the migration, platform integration, and any configuration logic from scratch, built to your specifications.
Does Expivi work outside Europe?
Expivi is primarily European-focused with strong presence in the Netherlands, Belgium, and DACH markets. Their platform works globally but their sales, support, and infrastructure are EU-centric. ConfiguraThor supports global brands across multiple time zones.