The Challenge
The company manufactured configurable industrial conveyors with over 200 selectable components, materials, and specifications. Every customer inquiry required a sales engineer to manually review the request, validate configurations, and produce a quote. Average quote turnaround time was 3 business days. The sales team of 8 was spending 60% of their time on routine quoting for standard configurations. Large deal opportunities were being delayed because sales engineers were backlogged with small, repetitive quote requests.
The Solution
ConfiguraThor built a CPQ-enabled 3D product configurator that allows B2B buyers to configure standard conveyor products themselves. The configurator enforces compatibility rules — preventing invalid component combinations — and calculates accurate pricing in real time based on the company's pricing matrix. Completed configurations generate a PDF quote document automatically. The sales team receives a notification with the quote details when a buyer completes configuration.
"Our sales engineers used to lose entire days to standard quoting. Now they spend that time on deals that actually need them."
Frequently Asked Questions
How did the company handle non-standard configurations?
The configurator handles standard configurations automatically. Non-standard requests — unusual specifications, custom materials, special engineering — still route to a sales engineer. The difference is that standard requests no longer compete with these complex ones for the team's attention.
How were the 200+ component compatibility rules built into the configurator?
ConfiguraThor worked with the company's engineering team to map all compatibility constraints during the implementation. The rules are encoded into the configurator's selection logic — when a buyer selects a component, incompatible options are automatically removed from the available choices.
Does the configurator integrate with their ERP system?
The initial implementation connected the configurator output to the company's order management system via API. Each completed configuration generates a structured data record with all component codes, quantities, and specifications that flows directly into their order pipeline.