A significant challenge for e-commerce is customer retention. Customers are ready to move to a rival if they are unhappy with their purchasing experience. A recent study found that gaining new customers is five times more expensive than keeping current ones. Therefore, increasing customer retention is crucial for e-commerce companies that want to expand and be successful in the long run.
For that, Augmented Reality (AR) technology is one of the best solutions of the last decade for this issue. So let’s understand the benefits of using AR in your e-commerce.
What are the benefits of Augmented Reality in e-commerce?
In the e-commerce industry, AR has become extremely popular in recent years. AR is a powerful tool for enhancing the consumer experience, raising customer engagement, and cultivating customer retention.
There are numerous advantages to using Augmented Reality. For example, customers can enjoy a more immersive shopping experience thanks to it, which enables them to choose the things they want to buy with greater knowledge.
In fact, a recent study found that clients who used Augmented Reality to virtually try-on clothes were more likely to buy the item than those who did not utilize Augmented Reality.
But let us give more examples.
AR Use Cases in E-Commerce and the Impact on Customer Behavior
By using Augmented Reality, customers can see how a product looks in its environment before making a purchase, enhancing customer engagement.
Or, customers can better understand a product’s features and advantages by watching the 3D products. They can browse products through Web Augmented Reality (WebAR) which offers a better and unique purchasing experience thanks to interactiveness.
Wait, because that is not the only impact of AR on customer behavior.
AR also increases purchase conversion rates, improves customer satisfaction, reduces return rates, and drives customer retention.
But how Augmented Reality drive customer retention?
By giving personalized experiences, social sharing, and promotion, e-commerce can drive customer retention.
In this way, customers who use Augmented Reality to visualize products in their environment or virtual try-on them will come to purchase again. But not only. They will tend to tell their friends and family about the experience, increasing brand visibility.
As a result of these benefits, the future of e-commerce that uses AR is bright. Additionally, the advances in AR technology will continue to make it more accessible and easier for brands to improve customer retention.
But how can you start to implement Augmented Reality in your e-commerce?
Best Practices for Implementing AR in E-Commerce
There are a few best practices to remember when integrating AR into e-commerce.
First and foremost, it’s crucial to pick an AR expert who can provide for your company’s unique requirements. Second, you must successfully incorporate Augmented Reality into your current e-commerce platform, ensuring users can easily access and utilize it.
If you do that successfully, your e-commerce will have a better consumer experience, customer engagement, and customer retention. Besides, this will help you to decrease the high dropout rate!
If you’re interested in knowing how AR can help decrease the high dropout rate, download our free paper.