Augmented Reality shopping has changed the retail industry. This provides customers an engaging and interactive shopping experience that blends the virtual and real worlds. As a result, customer engagement, experience, and sales and conversion rates have grown. However, small and medium-sized businesses face significant challenges in implementing AR. That’s due to the high costs and effort required to create 3D models for their products.
Creating high-quality 3D models for AR shopping has traditionally been time-consuming and expensive. As a result, small companies are discouraged from implementing AR, while big businesses may only risk a few products.
The benefits of using Generative AI for AR
Generative AI has the potential to make AR shopping available to small and medium-sized companies by speeding up processes and reducing the cost of 3D model creation to zero.
Businesses can save time and resources by utilizing generative AI, letting them to focus on other aspects of their operations. This will allow companies of all sizes to use this exciting technology and boost sales and customer engagement.
For example, ARtillery Intelligence predicts that AR-assisted shopping will generate $254 billion in consumer spending by 2027. As a result, firms that have not yet developed AR shopping strategies should do so.
Several businesses have identified this market opportunity and are working to solve the problem of producing high-quality 3D models at scale.
One effective Virtual try-on (VTO) strategy is concentrating on a single niche product, such as eyewear. This focus can ensure that the machine learning process produces high-quality results at scale. While it is difficult to accurately showcase a product’s smallest details in a browser-based case, the problem can still be solved for VTO.
Generative AI can help companies generate 3D models at scale at a fraction of the cost and time required. This will also make AR shopping more convenient. However, brands can’t rely entirely on AI. A human element must be present to manage and ensure the quality of the developed 3D models.
The intersection of Augmented Reality shopping and generative AI is an exciting and timely opportunity, and it will only grow as the underlying technology advances.
Competency will begin with focusing on specific VTO product categories before expanding to a broader range of verticals. As these factors progress and merge, they will change how we find and buy products, pushing the boundaries of Augmented Reality shopping.
So, are you a business, and do you want to know what suits you? Book a free meeting with our team!