ConfiguraThor combines product configuration, real-time pricing, and 3D visualization in one tool. Buyers configure, see, and quote — without a sales engineer in every conversation.
Enterprise CPQ platforms generate accurate quotes but deliver zero visual experience. Buyers fill out forms, select from dropdowns, and receive a PDF. They still don't know what the product looks like. Visual CPQ adds 3D to the configuration and quoting process, turning a back-office workflow into a buying experience.
Without a guided configurator, your sales engineers spend most of their time on early-stage scoping and quote building rather than closing. A visual CPQ tool moves that work to the buyer, who self-configures within validated options and submits a spec that is already buildable.
When product configuration expertise sits in a few people's heads, quote accuracy varies by sales rep. A validated configurator encodes that expertise and applies it consistently to every quote — regardless of who is building it or which region or channel they're working in.
Buyers configure the product in 3D and see pricing update with every choice. The visual and commercial outcome are presented together — no separate pricing step after the specification is complete.
Compatibility rules between components, options, and accessories are enforced within the configurator. Every completed configuration is a valid, buildable product. Quote accuracy is a property of the system, not the salesperson.
Completed configurations generate a formal quote document with all specifications, part numbers, and pricing. This can be sent directly to the buyer or routed for internal sales team review and approval before delivery.
Deploy the same visual CPQ tool for your direct sales team, your dealer network, and your self-serve buyer portal. Configuration logic and pricing rules stay consistent across all channels.
Quote data flows from the configurator into your CRM (Salesforce, HubSpot) and ERP (SAP, Dynamics). Specifications, pricing, and buyer details are captured once and distributed to the systems that need them.
A visual CPQ tool combines configure-price-quote functionality with real-time 3D product visualization. Instead of selecting options from text-based forms, buyers configure the product in 3D and see pricing update as they build. The output is a formal quote with a complete visual and commercial specification.
Traditional CPQ tools focus on quote accuracy and pricing rules but provide no visual experience. ConfiguraThor adds a 3D product visualization layer to the configuration and quoting process. Buyers see what they are configuring, not just a list of selected options. Note: ConfiguraThor does not include CPQ workflow automation features like contract management or approval routing as standard — it focuses on the visual configuration and pricing experience.
ConfiguraThor is a visual configuration tool with real-time pricing, not a full enterprise CPQ platform. It is best deployed as the front-end configuration experience that feeds into your existing CPQ, ERP, or order management system — adding 3D visualization to a workflow you already have in place.
Visual CPQ tools reduce the time sales engineers spend on early-stage configuration and quote building. When buyers self-configure within validated options and submit a complete spec, sales engineers focus on reviewing and closing rather than scoping and building. This typically reduces quote time by 60-80% for companies that have implemented guided visual configurators for complex products.