Manufacturing companies with configurable products lose deals to slow quoting. A product configurator lets buyers configure, price, and quote complex industrial products without waiting for a sales rep.
When every customer order requires a sales rep to translate specs into a quote, you create a bottleneck that slows deals and limits how many you can handle simultaneously. A configurator moves the spec capture upstream — the buyer does it themselves.
When pricing rules live in spreadsheets and tribal knowledge, quote errors happen. A customer receives a product that doesn't match the quoted spec, or a price that wasn't accurate. CPQ logic embedded in the configurator eliminates this.
Procurement teams want to evaluate and configure products on their own timeline, not wait for a sales call. If your competitor offers a self-serve configurator and you don't, you're creating friction at a critical decision point.
Buyers see the machine, assembly, or component they are configuring in 3D. Complex industrial products become understandable and easy to specify correctly.
Dependency rules enforce compatibility — if a component requires a specific mounting type, incompatible options are removed automatically. Valid configurations only.
Each configuration generates a quote document with full specifications and pricing, ready for procurement approval — without sales team involvement.
Buyers choose from defined material grades, tolerances, and certifications — all priced correctly via embedded pricing rules.
For established accounts, configurator can apply negotiated pricing tiers automatically. Different customers see their correct contracted prices.
Configured orders flow directly into your ERP or CRM as structured data — eliminating manual re-entry and the errors it creates.
Manufacturing companies with configurable products face two core challenges: translating complex product specifications into accurate quotes, and helping buyers understand and select the right configuration. A product configurator solves both — it guides buyers through valid configurations, enforces rules automatically, calculates pricing in real time, and generates a quote ready for approval. This reduces sales cycle length, eliminates quote errors, and frees sales teams for high-value activities.
Yes. ConfiguraThor is custom-built for your specific product catalog, which means the configuration logic handles your exact rules — no platform limitations on the number of options, combinations, or dependency rules. Whether your product has 50 or 5,000 valid combinations, the configurator presents them cleanly to the buyer.
ConfiguraThor integrates with ERP systems via API. Each completed configuration generates structured data — component codes, quantities, specifications, pricing — that flows into your ERP without manual re-entry. The specific integration depends on your ERP platform. Contact the ConfiguraThor team at configurathor.com to discuss your integration requirements.
Yes. For manufacturing companies with negotiated pricing for specific accounts, the configurator can apply account-specific pricing tiers. Buyers who log in with their account credentials see their negotiated prices rather than list pricing. This capability requires setup during implementation.