ConfiguraThor builds a 3D eyewear configurator for optical brands and direct-to-consumer frame sellers. Customers choose frame shape, color, material, and lens type in real time.
The single biggest barrier to eyewear e-commerce is the try-on problem. Customers ordering custom or prescription frames are committing to a product they cannot physically try. Static product photos in one or two colorways do not build the confidence needed to complete a high-value purchase.
Frame material, temple color, lens shape, bridge width, and hinge style presented as dropdown menus are unintuitive and anxiety-inducing. Customers who can't visualize the combination abandon the configuration. A 3D tool makes the selection process immediate and confidence-building.
Prescription lenses ground to a custom frame cannot be re-used. If the customer is unhappy with the color or material combination they couldn't properly preview, the return is a total loss. Accurate 3D visualization before order submission dramatically reduces appearance-driven returns.
Customers select frame shape, front color, temple color, material, and nose pad style. Every choice updates the 3D model immediately. The glasses render accurately — acetate looks like acetate, metal looks like metal.
Optional face AR lets customers see the configured frames on their own face via phone camera. This is the closest digital equivalent to an in-store try-on, directly from the product page.
Customers choose lens type (clear, sun, photochromic, blue light) and tint color within the configurator. The 3D render reflects the lens selection so the final look is accurate before ordering.
Frame dimensions — lens width, bridge width, temple length — are displayed alongside the 3D model. Customers reference their current frame measurements to select the right fit without guessing.
The configurator flow includes a prescription entry step. Configured frame selection and prescription data are captured together, creating a complete order specification that flows to your lab or fulfillment partner.
Most eyewear returns are driven by color or appearance expectations not matching the product received. A 3D configurator with accurate material rendering shows customers exactly what their frame combination looks like before they order. Virtual face try-on addresses the fit and style question. Together, these features reduce appearance-driven returns significantly.
Yes. ConfiguraThor supports WebAR virtual try-on as an optional feature on top of the 3D configurator. Customers activate the try-on via their phone camera and see the configured frames on their face in real time, directly from the browser without an app download.
Yes. ConfiguraThor can incorporate a prescription capture step within the configuration flow. The customer designs their frame first, then enters their prescription details. Both are captured in the order specification that flows to your optical lab or fulfillment partner.
Yes. ConfiguraThor can be built to cover multiple frame shapes and collections within the same configurator. Each frame has its own 3D model. Customers browse collections and configure any frame with the same material and color options.