E-commerce CPQ software from ConfiguraThor lets customers configure any product and see the price update in real time. No quote requests. No back-and-forth. Just a completed order.
Your sales team spends hours calculating prices for configured orders that should be self-service. Each quote is a delay in the sales cycle, a potential error, and a reason for the customer to reconsider.
When pricing rules live in spreadsheets and someone's head, mistakes happen. A customer is quoted one price and invoiced another. CPQ software automates the logic so the right price appears every time, automatically.
In B2B commerce, the vendor who responds fastest often wins. If your competitor can quote in minutes via a self-serve configurator and you take 3 days, you're at a structural disadvantage regardless of product quality.
Complex pricing rules — material costs, quantity breaks, size-based pricing, add-on fees — execute automatically as the customer configures. No manual calculation.
Customers see what they are configuring in real time 3D. The visual confirmation removes doubt and accelerates purchase decisions.
For B2B workflows, the configurator generates a structured quote document for approval or purchase, eliminating manual quote creation.
If material A is selected, incompatible options are automatically removed from the available choices. Configuration rules enforced automatically — no invalid combinations reach production.
Completed configurations flow directly into Shopify, WooCommerce, or your ERP system with full specification detail. No re-entry, no transcription errors.
The same configurator serves self-serve customers online and sales reps in demos. One tool for both channels.
E-commerce CPQ (Configure, Price, Quote) software automates the generation of accurate prices for complex, configurable products sold online. When a customer selects product options — materials, dimensions, add-ons — the CPQ engine applies your pricing rules and displays the correct price instantly. For B2B, it can also generate a formal quote document for procurement approval.
When CPQ is combined with 3D visualization, customers see the product they are configuring update in real time while the price adjusts simultaneously. This combination — see it and price it together — is significantly more effective at driving conversion than either element alone. ConfiguraThor delivers both in a single custom-built implementation.
Yes. ConfiguraThor's configurator handles both B2C self-serve purchases and B2B quote workflows. The same tool can be used by customers buying directly online and by sales reps generating quotes for client approval. B2B-specific logic — customer-specific pricing, approval workflows, quote documents — can be built into the implementation.
CPQ implementation with ConfiguraThor depends on product complexity, pricing rule depth, and integration requirements. Most implementations are complete within weeks. The team handles the full setup — pricing logic, 3D assets, platform integration, and testing. Contact configurathor.com for a timeline estimate based on your specific product catalog.