The Challenge
The company sold custom sofas and dining tables with hundreds of possible combinations: fabric, leg finish, size, and configuration. Their Shopify store used static images and a contact form for custom orders. The sales team handled 40+ quote requests per week. Average time from inquiry to purchase was 8 days. Cart abandonment on the custom products page was 78%.
The Solution
ConfiguraThor built a custom 3D product configurator integrated directly into their Shopify store. Customers could select fabric, leg finish, and size and see the sofa update in real time in 3D. Pricing updated instantly. The configured product added to the Shopify cart with all specifications attached. The quote process was eliminated entirely.
"We stopped thinking of our custom products as a service and started treating them as e-commerce. The configurator made that possible."
Frequently Asked Questions
How long did the configurator take to build?
ConfiguraThor delivered the working configurator in 6 weeks. This included 3D model creation for 4 sofa configurations, Shopify cart integration, and real-time pricing logic.
Did the company need to change their Shopify setup?
No. ConfiguraThor integrates with the existing Shopify store without replacing it. The configurator loads on the product page and pushes the configured product into the native Shopify checkout.
Can this work for other furniture products beyond sofas?
Yes. ConfiguraThor is custom-built per catalog. Dining tables, beds, shelving, and any configurable furniture product can be handled with the same approach.