Drive Engagement with Next-Gen 3D & AR Experiences
The Challange
Feature Spotlight
3D Configurator
What It Does
-
Real-time customization of colors, trims, wheels, and interior options.
-
High-fidelity 360° views, lighting adjustments, and feature toggles.
-
Seamless embed on web and mobile for instant interaction.
66
engagement.
An Audi pilot saw session engagement jump 66% when introducing a 3D configurator
An Audi pilot saw session engagement jump 66% when introducing a 3D configurator
9
Upsell Rate.
Customers selected 9% more optional features per vehicle, boosting average order values.
Customers selected 9% more optional features per vehicle, boosting average order values.
94
Conversion Lift.
Marketers report up to a 94% lift in conversions post-3D configurator rollout.
Marketers report up to a 94% lift in conversions post-3D configurator rollout.
40
Higher Conversions.
Interactive 3D experiences outperform static marketing by 40%.
Interactive 3D experiences outperform static marketing by 40%.
Feature Spotlight
Augmented Reality Experiences
What It Does
-
“Place your future car in your driveway” AR view via mobile web or app.
-
Interactive brand activations at events and dealerships.
-
Social-shareable AR filters for Instagram, Snapchat, TikTok.
55
of AR usage is in B2C retail, with AR experiences boosting conversions by up to 40%.
15
Automotive-specific AR will grow from $5 billion in 2024 to $15 billion by 2030 (CAGR 20.09%).
340
The global AR market will reach $340 billion in 2026 (CAGR 42.2%), driven by retail and automotive applications.
66
of customers say AR configurators increase their confidence in buying decisions.
FAQ
How long to integrate?
Typical web-to-live timeline is 4–6 weeks, including 3D asset preparation.
Does it work on all devices?
Yes, Augmented Reality and 3D works on all the devices.